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Social Media Epic Win

Just in time for Valentine’s Day, Mattel Inc. has launched an incredible digital campaign to get Barbie and Ken reunited. Both Barbie and Ken have official Facebook, Twitter, and Foursquare profiles. Furthermore, they both have accounts on the dating site Match.com. (See Ken making his Match.com profile here).  

I don’t know how many kids play with Barbies and Kens nowadays, or if any of them actually use any of these social networks. However, this campaign is just incredible. Let’s see how it goes.